I’m Peter J. Frank. I help luxury travel brands tell stories that connect.

I began my career in editorial, holding senior roles at Travel + Leisure, Condé Nast Traveler, and other top titles. I’ve always been drawn to the power of a story — how it can shape perception, spark desire, or bring a place to life.

Today, I bring that perspective to the brand side, helping companies sharpen their voice and build meaningful connections with high-net-worth audiences. I’ve created narratives and content ecosystems for global hospitality groups, independent hotels, cruise lines, real estate developers, and others.

Strategic Thinking
Even when I’m writing copy or building an editorial calendar, I bring a strategist’s mindset: clarifying positioning, aligning messaging across channels, and asking the right questions to make storytelling more effective.

Recognition & Media
My work has been honored by the National Magazine Awards and the Webby Awards, and I’ve spoken for groups including PRSA, IGLTA, and Mandarin Oriental Hotel Group. Media appearances include Fox Business, VH1, and The New York Times.

Global Footprint
I’m based in New York City, with projects spanning continents. If you’d like to talk about a project — or just compare notes on where storytelling is headed — let’s connect.